MVP: Find Your Way Of Doing Business
If you were a customer, what products would you choose? Which brands meet your expectations? Which offers are truly unique?
Knowing your target audience and your competition will give you confidence. And it’s never too early to think about how you’ll advertise the end-product. You’ll have to be inspiring. That’s why creating an MVP at the start-up stage is so important.
MVP meaning: Minimal Viable Product, is your first opportunity to understand the actual demand for your product or service. With its help you can save a substantial part of your start-up capital and learn how to meet your customers’ needs.
Pretend that:
- You know your potential customers won’t buy a useless product even if it’s well-advertised and cheap
- You don’t want to spend too much capital on advertising or developing an unnecessary product
- You’re not sure why the customers aren’t interested: is the idea itself bad, or is the product development wrong?
- You are ready to spend a moderate amount on the development of the product which you hope will attract customers
Lean startup principles can help you create an MVP that combines efficiency and the characteristics of successful, high-quality products. That’s where the word “viable” comes into play, since viable products have the potential to be improved and become the end-product for a profitable business.Not having an MVP is risky and resource-intensive. MVP software development can help you create your customer base, learn more about ideas and products, and then perfect them.